2004-2005 Lighting Attitudes Study

A study of attitudes among North American architects, engineers, lighting designers, electrical contractors, distributors and manufacturer sales reps towards commercial lighting

by Craig DiLouie, Principal
ZING Communications, Inc.

211 pages, illustrated. PDF format. $500

WHAT YOU GET

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Data based on a 9% response rate to six separate surveys sent to 4,800 market participants—architects, engineers, lighting designers, electrical contractors, distributors and manufacturer sales reps—examining common and segment-specific business issues.

Nearly 20 pages of conclusions and analysis and 96 pages of graphs and tables profiling attitudes and perceptions of each of these market actors. Each view themselves and each other from a unique set of interests, metrics of success, and incentives; judge product attributes differently; have different problems; and hold their own definition of “value,” the relationship between quality and cost.

Nearly 40 pages of verbatims in which six major players in the sales channel describe their business problems, opportunities, threats, and how manufacturers can help them grow their business.

TABLE OF CONTENTS

Methodology
Introduction

Demographics
lighting designers
architects
engineers
manufacturer sales reps
electrical contractors
distributors

Influence of Market Actors
fixture specification
fixture layout
controls specification
contact with owner

Market Outlook
summary
industrial/commercial vs. residential
new construction vs. renovation and retrofit
2003 market estimate
2004 market forecast

Specification Attitudes
equipment selection
substitutions

Appendices
verbatims
surveys

How influential do manufacturer sales reps think that architects are in decisions related to lighting fixture specification and layout?

What are the top five attributes that influence an engineer to specify a given lighting product?

Do lighting designers expect their lighting project work to expand or decline in 2004?

What reasons do electrical contractors have for substituting products?

How often do sales reps attempt to package lighting items?

What are the biggest problems that all of these players in the channel are facing, and how can manufacturers help them grow their business?

How influential are each of the market actors in decisions related to lighting controls specification?

How often do distributors provide specification and layout services?

Do architects typically submit single- or multi-name specifications?

Do most lighting designers see themselves as artists or problem-solvers?

How much contact do manufacturer sales reps have with the owner?

How often do architects contract lighting designers?

GET THE RESEARCH THAT EXPLORES THESE AND SIMILIAR LIGHTING MARKET QUESTIONS!