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Lighting e-Trends |
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THE RESEARCH 84% of survey
respondents report they "go to the manufacturer's
web site" first when they need a spec sheet, IES
files or other spec information for a product. Two out of three
web-active specifiers say they use the web every
day to find new products, manufacturers and their
sales reps for active projects. One out of three
uses the web every day to do general product
research. Regarding
manufacturer sites, only 6% of web-active
specifiers say they are "very satisfied" with the
sites.
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Lighting
e-Trends PURCHASE . . . . VIEW ORDER Written for lighting manufacturers, Lighting e-Trends is the definitive guide to how lighting manufacturers can enhance their use of the web to both build brand and support specification sales. In this guide, the lighting industry's leading independent web experts present research confirming specifier needs/wants, identify opportunities and threats, discuss the five laws of effective lighting sites, provide rules of thumb and detailed technical advice, and present web analysis tools and numerous site reviews. Here's what manufacturers are saying about Lighting e-Trends: "I wanted to take the time to congratulate you on the Lighting E-Trends white paper. You developed a very complete and well-documented study of website design in the lighting industry. While many studies tend to stop at the presentation of facts and figures, 'Lighting E-Trends' uses the data and creates a tool for use by the manufacturer to analyze and improve their website. I will be using the information from 'Lighting E-Trends' in my program to improve the Finelite website this year. Thank you." Marc McMillan
"This was a defining document for our web site re-design. Since we are a components manufacturer, we have unique needs and a unique audience. We used the recommendations outlined in e-Trends to define the project scope for our web site re-design vendors." Mary Myers
"We found Lighting e-Trends both enlightening and useful in identifying how lighting specifiers use the Internet and how our company can address their needs and wants. It is an essential guide for any manufacturer seeking to develop a cutting-edge web site in this industry." A. J. Glaser
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Who is the
"web-active specifier" The 5 laws of
effective lighting sites How specifiers
rate manufacturer sites 20 immediate
steps your company can take Building brand
while supporting specifications The 6 major
Internet trends New approaches
such as interactive spec sheets and dynamic catalog
searches Mechanics of good
sites, from frames to mouseovers Tools for
analyzing and rating your own site Case studies
TABLE OF CONTENTS INTRODUCTION
THE FIVE LAWS OF DESIGNING WEB SITES FOR LIGHTING PROFESSIONALS
ANALYZING THE EFFECTIVENESS OF YOUR OWN SITE
ANALYSIS OF FOUR GOOD WEB SITES
MECHANICS
CONCLUSIONS |
WHAT
YOU GET