A survey of North American lighting manufacturer views on business trends, market influences, approaches to market, opportunities and threats.

by Craig DiLouie, Principal
ZING Communications, Inc.

425 pages, illustrated. Four volumes in PDF format. $500

Data, presented in table and graphic form, derived from the results of a survey distributed to 1,150 lighting manufacturers with a 9.8% response rate.

Data viewpoints for a range of manufacturer types are represented as subsets of the data: 1) All fixture manufacturers, 2) all lamp, ballast and control manufacturers, 3) architectural indoor fixture manufacturers, 4) decorative indoor fixture manufacturers, 5) outdoor fixture manufacturers, 6) specialty fixture manufacturers, 7) lamp manufacturers, 8) ballast manufacturers, 9) control manufacturers, 10) fixture manufacturers serving nonresidential markets, 11) fixture manufacturers serving residential markets, 12) fixture manufacturers offering spec-grade products, 13) fixture manufacturers offering non-spec-grade products, 14) fixture manufacturers with annual sales <$25 million, 15) fixture manufacturers with annual sales >$25 million.

About 10 pages of conclusions and analysis and 400+ pages of graphs and tables profiling attitudes and perceptions of each of these manufacturer types.

More than 15 pages of verbatims in which manufacturers talk about major trends, the direction of the industry, and steps the lighting industry should be taking to create an environment of opportunity.

TABLE OF CONTENTS

Methodology
Executive summary

Markets served
Spec-grade vs. non-spec-grade products
Product categories manufactured
Annual sales

Macroeconomic influences
Microeconomic influences
Market trends
Sales channel influences
Manufacturing in foreign labor markets
The formula for success
Product development direction
Business threats
Business opportunities

Appendices
Verbatims
Survey